Free Excel Tool

Tour-to-Booking Benchmark

See exactly where your tours are leaking revenue

Measure your close rate against the 18% national venue average and calculate exactly how much a 5-point improvement is worth to your bottom line.

18% national avgMonthly trackerRevenue gap calculator

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What's inside

  • Benchmark Dashboard: compare your close rate against the 18% national venue average
  • Monthly Tracker to log tours, inquiries, and bookings over time
  • Inquiry-to-tour and tour-to-booking rate breakdown — find where leads fall off
  • "Revenue Left on Table" calculator: see what a 5% improvement is worth annually
  • Performance Rating with actionable guidance based on your specific gap

Also free

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